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Experience
What I Did
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Orchestrated dynamic social media content strategies on Instagram, propelling main account engagement by 75% monthly, resulting in an average 1.6% net increase in followers each month. Strategically doubled the Culinary School account followers and reached over 750,000 accounts through paid ads via Instagram and Facebook.
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Meticulously managed posting schedules and tracked KPIs for organic and paid content across multiple social media platforms (Instagram, Facebook, LinkedIn, TikTok, Facebook Ads Manager), ensuring timely delivery and maximizing audience reach and interaction.
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Spearheaded the implementation of efficient social media content calendars via Instagram, streamlining workflows and enhancing content consistency and quality.
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Crafted and executed marketing strategies, conducting thorough research to identify and engage with relevant influencers, accounts, blogs, and companies, resulting in valuable partnerships and media coverage opportunities.
What I Did
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Analyzed key performance indicators (KPIs) on Instagram, Facebook, and TikTok, leveraging insights to drive informed decision-making and optimize social media marketing strategies for enhanced engagement and conversion rates.
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Proactively monitored industry trends and devised compelling organic content strategies, consistently captivating an average of 2.85k viewers and fostering a loyal and engaged online community.
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Demonstrated exceptional writing skills by drafting impactful press releases, compelling email campaigns, and engaging newsletter posts, effectively expanding the consumer base and enhancing brand visibility.
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Revamped website content utilizing WIX, WordPress, and Teachable to elevate brand visibility and drive sales.
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Collaborated closely with management and marketing teams to refine sales pitches, craft compelling blog posts, and optimize job descriptions, contributing to cohesive brand messaging and marketing efforts.
What I Did
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Led team of 8 to market two products of a provided brand in competition with six other brand teams.
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Created and updated an Excel sheet to organize 11 periods of data, including each product's expected and actual Market Share Percentage, MSRP, Advertising Expenses, Sales Force Expenses, Demand, Revenue, Profit, and Major Competitors.
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Analyzed data to derive actionable insights using various tools such as company dashboards, production reports, industry information, financial reports, semantic scales, competitive intelligence, consumer surveys and panels, market forecasts, experiments, etc.
What I Did
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Collaborated with a group of 5 to conduct market research on marketing an existing company (Vuori) to a new location (Australia).
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Conducted and prepared for an In-Depth Interview with a native Australian to better understand the Australian consumer and their culture.
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Crafted Instagram Ads as well as a print ad newspaper to demonstrate our marketing strategy.
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Developed a Target Persona, described the Current Marketing Environment, conducted a SWOT Analysis, formed Short and Long Term Objectives, created a Marketing Strategy, and cited the sources of our research.
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Created and presented our findings.
What I Did
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Studied and identified the RIGHT problem to conduct marketing research, establish testable hypotheses, collect/analyze relevant data, and write/present a marketing research paper.
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Utilized online survey platforms, such as Qualtrics, using effective practices for survey formation and wording.
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Imported data into the data analytics software, R Studio, to test and analyze hypotheses based on relevant variables.
What I Did
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Collaborated on team of 10 to provide business consulting services to men’s high-end jewelry company.
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Analyzed social media (Instagram and TikTok) metrics for and developed a SWOT analysis to generate suggestions and mock ups surrounding social media, website, and endorsements.
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Constructed a report of findings and recommendations to gain more revenue and exposure to target market.
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Finalized findings and business proposals in a presentation to present to founder.
What I Did
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Constructed, edited, and presented a marketing plan for a local San Diego business.
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Utilized knowledge from the course to research the company and analyze its current practices and create a SWOT analysis.
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Developed suggestions for their mission statement, marketing objectives, target market strategy, marketing mix strategy, product strategy, pricing strategy, place/distribution strategy, and IMC/production strategy.